You can keep a dog; but it is the cat who keeps people, because cats find humans useful domestic animals.
Increase the value of owned, homeless and feral cats in Canadian communities.
Creating awareness through response and education. Delivering resources to Canadian communities will encourage individuals to appreciate the feline species and foster more responsible cat ownership which in turn will decrease the daily euthanasia of thousands of adoptable cats.
In October 2009, industry thought leaders from across Canada gathered for the 4tth Annual International Summit for Urban Animal Strategies(ISUAS) to focus on the issue of cat overpopulation. Dr. Elizabeth O'Brien was invited to showcase a successful education campaign created by the Hamilton-Burlington SPCA in 2008. It was called The Year of the Cat.
Enthused by the support she received at the ISUAS and the Regional Summits, Dr. O'Brien was asked by delegates to become the spokesperson for a national campaign in 2011, which is officially the Vietnamese Year of the Cat. With the support of an impressive team of industry collaborators, Dr. O'Brien has since travelled across Canada championing the initiative.
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